What do we mean when we talk about Boutique Sales

Feb 27, 2021Blog

The term ‘Boutique’ may bring to mind a small storefront with high-end items and specific service. Though we, at Coral Tree Property, do not sell homewares or leather shoes, we do offer a boutique sales experience via our small team and specific service. In the world of real estate, when agents can sometimes lose touch with their buyers or sellers or can make clients feel like nothing more than an address, a boutique real estate agency can be like a breath of fresh air. But how do you tell the difference between a run of the mill agency and a boutique agency?

We know the Difference between Listening and Hearing

Hearing is a passive process of our ears merely processing incoming vibrations into sounds. To really listen, there needs to be a focus on the part of the listener and action as a response to what is heard. This is where we pride ourselves on our listening skills. We take the time to listen to you and learn your greater desire for this to be successful. We ask questions and take the time to get to know your greater desire. This enables us to understand what you need precisely. By doing this, we can make dreams happen.   

Communication is at the Core of our Strategy

There is nothing worse than starting to work with a business and then being left in the dark. At Coral Tree Property, keeping you in the loop is our top priority. We find that open and honest communication can help ease some of the property sales stress you may feel. And remember, communication is a two-way street, so please don’t be shy about contacting us if you have any concerns.

We are aware that your time is valuable, so our communication strategies aren’t time-consuming. Some updates may be quick phone calls, whereas others may be email updates if they require in-depth instructions or if we need to clarify questions. Whatever the mode, you can rest assured that our team will always have your best interest at heart.

Transparency and Sales Prices

Finding a delicate balance between a fair selling price and a timely sale can be a challenge. Fortunately, our boutique sales team are behind you. Whether you are the seller, investment buyer, first-time buyer, or merely needing a larger family home, we can make this process as stress-free as possible. 

We don’t take a ‘one-size-fits-all’ approach. We have been riding the Mackay real estate wave for years and have an in-depth understanding of where it is sitting right now. By using this local knowledge and applying it to your unique situation, we are confident we can find you the right Mackay property for your needs.

As a property seller, we will help you determine the best time to sell to get the best price. We will also provide you with honest and realistic advice for pre-sale home improvements, which will help drive buyers to your perfect sales price.

The methodology is the same if we act as your buyer’s agent. Though you will come to us wanting to purchase, our team can act as your objective real estate force and find you the right property for your needs. We will provide you with practical and honest advice about potential properties, so you make an informed decision. 

Smaller team = Bigger Service

In the real estate agency game, size can matter. Our Coral Tree Property team consists of fewer than ten staff members. This means we are close-knit and have exceptional in-house communication. Our customers get the benefit of this relationship and often tell us of the pleasant buying or selling experience.

This is what we stake our reputation on, and this is why we are proud to have cultivated our boutique status. As a boutique real estate agency, how you feel about us, and the words you share are our keys to success. We invest in your community because it is also our community, and we know that when you thrive, we thrive.  

Key Takeaways for Sellers

Coral Tree Property’s boutique real estate sales approach offers so many benefits for a property seller, including:

  • We will help you find a balance between a quick sale and the best price.
  • We know the Mackay property market, so we can advise you on what the current buyers are looking for in a home and can act as a link to the community to find you the perfect buyer;
  • We offer honest, practical recommendations on ways to prepare your home for sale;
  • We have excellent communication skills and will keep you informed every-step-of the way.

Key Takeaways for Buyers.

When Coral Tree Property acts as your buyer’s agent, you will get the same unique, boutique treatment which includes:

  • Unbridled enthusiasm for your dream to come to fruition.
  • Our 15-years-worth of local experience, so we can advise you of which suburb will suit you.
  • You will also get the benefit of our excellent communication skills
  • We are skilled and tenacious negotiating abilities and honest advice about prospective homes and how they will fit into your dream.

So, no matter your home buying or selling reasons, Coral Tree Property’s boutique sales approach is here to serve you. We will match your passion, give you the courtesy you deserve, and a stress-free real estate experience that you will be talking about for years.

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